A fisherman's Standard

Your Source for Quality Fishing Apparel !

(727) 755-FISH

About Louie the Lure

Our Louie the Lure Designs

Our designs were developed by a U.S. Navy Veteran Luis Diagnosed with PTSD who discovered  Graphic Design to help himself with his condition along with his companion and Service Dog Guapo instead of all the medications that had so many adverse side effects, Luis continues to work on his skills and designs to place on apparels for his supporters. 

Great Customer Support


When you buy one of our products, you become part of a select group of anglers. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers, and we are available to answer any questions you have about the best way to use our products.

Who We Are


We are a family who loves to fish. While my wife and I love  fishing, we also enjoy sponsoring children's fishing tournaments, teaching about fishing, catch and release, safety on the water,etc.  We work to build communities that support water health, fish, and the joy of fishing.


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Contact Us

Louie The Lure

Holiday, Florida 34691, United States

(727) 755-3474

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